Business and Vendor Registration Landing Page
Be part of Pacific Beach’s most anticipated community events! Discover Pacific Beach invites local businesses, restaurants, and vendors to participate in our 2026 event lineup. These events attract thousands of residents and visitors, offering meaningful exposure, community connection, and opportunities to grow your brand.
Why Participate?
- Promote your business to a highly engaged local audience
- Increase foot traffic and brand visibility
- Connect with fellow PB businesses and community partners
- Support community-driven events that showcase Pacific Beach
2026 Event Lineup
🎲 Casino Night Signature Annual Gala
Thursday, March 26, 2026
An elegant evening featuring casino-style games, entertainment, networking, and community celebration. Ideal for sponsors and businesses seeking high-end exposure.
BUY TABLE OR SINGLE TICKET:
🍽️ Coast of PB Restaurant Walk
Wednesday, May 20, 2026
A progressive dining experience highlighting PB restaurants along the coast. Participating restaurants gain direct engagement with food-loving attendees.
Businesses eligible from Dawes St. to Ocean Blvd.
REGISTER HERE:
2026- Coast of Pacific Beach Restaurant Walk| May 20th | 4 p.m.- 9 p.m. – Fill out form
❤️ HeArt of PB Restaurant Walk
Wednesday, September 16, 2026
Celebrate the HeArt of our business district with tastings, specials, and activations along Garnet Avenue and surrounding areas.
Businesses eligible located from Dawes St. to Lamont along Garnet Ave.
REGISTER HERE:
2026- HeArt of PB Restaurant Walk- September 16th from 4 p.m. to 9 p.m. – Fill out form
🎉 Pacific BeachFest
Saturday, October 3, 2026
Our largest annual festival featuring live music, food vendors, beer gardens, family-friendly activities, and thousands of attendees throughout the day.
REGISTER HERE: https://www.pacificbeachfest.org/
🧟 PB Zombie Walk & Trick or Treat
Friday, October 30, 2026
A fun, festive, and spooky community event perfect for family-friendly businesses, retailers, and themed vendors.
Business Registration & Sponsorship levels:
Pacific Beach Zombie Walk & Trick-or-Treat – Business Participation – Fill out form
🎄 Christmas on Crystal Pier
Saturday, December 5, 2026
A beloved holiday tradition on the iconic Crystal Pier featuring seasonal décor, activities, and strong community participation.
Photos with Santa: 2p.m.-4:30p.m.
Tree lighting: 4:45p.m.
Display Holiday Wreath from December, 1st to January st.
HOLIDAY WREATH REGISTER HERE:
Holiday Wreaths on Crystal Pier – Fill out form
🎅 PB Holiday Parade
Saturday, December 12, 2026
One of Pacific Beach’s most cherished events, drawing families, community groups, and businesses together to celebrate the holidays.
REGISTER HERE: 46th Annual Pacific Beach Holiday Parade – Fill out form
SPONSORSHIP OPPORTUNITY
Registration Information
Businesses and vendors may:
- Register for one or multiple events
- Select participation type (vendor booth, restaurant participant, sponsor, or activation)
- Receive event-specific details, requirements, and timelines upon registration
👉 Registration opens soon. Complete the interest form below to be notified first and receive priority access.
Call to Action
Ready to get involved?
📌 Register your interest today and secure your spot in Pacific Beach’s 2026 event season.
Contact Us
Questions about participation, sponsorships, or event details?
📧 Email: vanessa@discoverpb.org
🌐 Website: DiscoverPacificBeach.org
Follow us on social media for updates and announcements.
