Connect Your Business With Pacific Beach All Year Long
Discover Pacific Beach brings businesses, residents and visitors together through events, programs and experiences that celebrate everything that makes Pacific Beach one of San Diego’s most vibrant coastal communities.
From neighborhood traditions and restaurant experiences to our signature Pacific BeachFest, our annual calendar provides businesses with opportunities to connect with the Pacific Beach community throughout the year.
Whether you’re a local Pacific Beach business or a company looking to reach the Pacific Beach market, we offer partnership opportunities designed to build visibility, create meaningful community connections and support our local business district.
2026–2027 Partnership & Sponsorship Opportunities are now available.
Why Partner With Discover Pacific Beach?
A partnership with Discover Pacific Beach puts your business at the center of one of San Diego’s most active coastal communities. Throughout the year, our events and programs create opportunities to connect directly with local businesses, residents and visitors while building meaningful brand recognition in Pacific Beach.
From neighborhood traditions and restaurant experiences to major community celebrations like Pacific BeachFest, our partnerships go beyond logo placement. They create opportunities for your business to show up, engage with the community and become part of the experiences that bring people to Pacific Beach.
Your investment also directly supports the programs, events and initiatives that help our local business district thrive.
A Year of Opportunities in Pacific Beach
Zombie Walk – October 2026
Kick off the partnership year with one of Pacific Beach’s favorite Halloween traditions and an opportunity to connect with the community in a fun and highly visible way.
Christmas on Crystal Pier – December 2026
Celebrate the holidays at one of Pacific Beach’s most iconic locations with a uniquely PB holiday experience.
Pacific Beach Holiday Parade – December 2026
A beloved community tradition bringing residents, families, local businesses and visitors together for the holiday season.
Casino Night Gala – March 2027
An evening bringing together Pacific Beach business owners, community leaders and upporters while raising funds to support Discover Pacific Beach programs and initiatives.
Discover PB Restaurant Walk Series
Connect your brand with Pacific Beach’s food and hospitality community through three experiences showcasing restaurants throughout the district:
North PB Restaurant Walk | Coast of PB Restaurant Walk | Heart of PB Restaurant Walk
Pacific BeachFest – October 2027
Our signature annual event brings Pacific Beach to life along the boardwalk with live entertainment, local businesses, food, activities and experiences celebrating the PB lifestyle.
For Pacific Beach Businesses
Invest in Your Business. Invest in Your Community.
Businesses located within the Discover Pacific Beach Business Improvement District are already members of Discover Pacific Beach.
Our Local Business Partnership Program provides opportunities to go beyond your standard member benefits and increase your visibility through Discover PB events, marketing and community programming.
PB Community Partner — $1,000/year
Build your presence in the Pacific Beach community with year-round partner recognition and promotional opportunities.
Benefits may include website recognition, annual partner recognition, social media recognition, recognition at select Discover PB events and opportunities to participate in community programming.
PB Supporting Partner — $2,500/year
Expand your visibility with enhanced recognition throughout the year.
Includes Community Partner benefits plus sponsorship recognition at two Discover PB events of your choice, enhanced digital recognition, event signage opportunities and opportunities for event activations.
PB Premier Partner — $5,000/year
Maintain a strong presence throughout the Discover PB annual calendar.
Benefits may include year-round recognition, recognition throughout our annual event series, enhanced logo placement, social and digital features, activation or booth opportunities at select events and Pacific BeachFest recognition.
PB Signature Partner — $10,000/year
Our highest local business partnership level provides premium year-round exposure and opportunities to connect with the Pacific Beach community.
Benefits may include premium year-round recognition, prominent event branding, premium activation opportunities, Restaurant Walk Series recognition, holiday event recognition, enhanced Pacific BeachFest presence and customized promotional opportunities.
Looking for an Individual Event?
You don’t have to commit to a full year.
Individual event sponsorship opportunities for Discover Pacific Beach member businesses are available beginning at $500, allowing you to choose the events and audiences that make the most sense for your business.
Become a local business partner – email sunny@pacificbeach.org
For Businesses Outside Pacific Beach
Bring Your Brand Into the Pacific Beach Community
You don’t have to be located in Pacific Beach to become part of our business community.
Companies outside the Pacific Beach Business Improvement District can partner with Discover Pacific Beach while receiving Discover Pacific Beach Associate Membership as part of their annual partnership.
Associate Membership connects your company with our local business network and provides additional opportunities for involvement, promotion and community engagement.
Regional Partner — $3,500/year
An entry point for businesses looking to establish a meaningful presence in Pacific Beach.
Includes one year of Discover Pacific Beach Associate Membership, year-round partner recognition, website recognition and link, digital recognition, sponsorship recognition at two Discover PB events of your choice and opportunities to participate in Discover PB programming.
Community Impact Partner — $7,500/year
Build stronger visibility across Pacific Beach through multiple events and community programs.
Includes Associate Membership, recognition throughout the annual event calendar, enhanced logo placement, digital and social recognition, event signage opportunities, activation or booth opportunities at select events and Pacific BeachFest recognition.
Premier Pacific Beach Partner — $15,000/year
Designed for regional companies seeking significant year-round visibility and engagement with the Pacific Beach community.
Includes Associate Membership, prominent year-round recognition, premium branding and event activation opportunities, Restaurant Walk Series recognition, holiday event recognition, enhanced digital and social exposure, significant Pacific BeachFest presence and customized partnership opportunities.
Official Partner of Discover Pacific Beach — $25,000+
Our premier partnership opportunity is designed for companies seeking a major year-round relationship with Discover Pacific Beach.
Opportunities may include Associate Membership, premium year-round branding, prominent Pacific BeachFest presence, premium event activations, recognition throughout Discover PB’s annual event calendar, enhanced digital and social media visibility, customized community engagement opportunities and potential category exclusivity.
Opportunities for exclusive categories may include:
Official Banking Partner of Discover Pacific Beach
Official Healthcare Partner of Discover Pacific Beach
Official Automotive Partner of Discover Pacific Beach
Official Real Estate Partner of Discover Pacific Beach
Official Hospitality Partner of Discover Pacific Beach
Category exclusivity is subject to availability and partnership agreement.
Let’s Build the Right Partnership
Every business has different goals, and your partnership with Discover Pacific Beach should reflect them.
Whether you want to introduce your company to Pacific Beach, reach new customers, support the local business community, activate at one of our signature events or maintain a presence throughout the entire year, we can work with you to create a partnership that makes sense for your business.
Custom partnerships and individual event sponsorships are available.
Ready to talk?
Schedule a Partnership Meeting with Sunny Lee, Executive Director
Or contact:
Sunny Lee
Executive Director
Discover Pacific Beach
Phone: 858-273-3303
Email: Sunny@pacificbeach.org
Website: PacificBeach.org
Partnership benefits, recognition and activation opportunities vary by event, availability and partnership level. Discover Pacific Beach will work with annual partners to develop an appropriate visibility and activation plan.
